Along with a website redesign Skidshop is launching a cool new contest this week called GOTCHA. A strange money saving hybrid of PUNK’D and Facebook stalking, the contest involves Skidshop’s “secret photographer” roaming the campus and taking a picture of one random student each week who, if they are lucky enough to realize they have been photographed, can come into the shop and receive a free gift. And while it has already seemed to ruffle some feathers on the ACB we think it is a pretty god damn good idea, we just hope it dosent lead to any paparazzi camera smashing ala Kanye West.

Anyhoo bookmark this page and keep checking in to see if you’re a winner.